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Driving Subaru’s Symmetrical All Wheel Drive Technology in the region is the Motor Image Group. This wholly owned subsidiary of Tan Chong International Limited (TCIL), a group listed on the Hong Kong Stock Exchange, engages in automotive, commercial, manufacturing, trading, and property investment businesses.
Motor Image introduced Subaru to Singapore in 1986. The company has since set up companies in China, Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Thailand, Vietnam, and Cambodia to let more people in the region discover and enjoy the difference of driving a Subaru.
Motor Image continues to satisfy the growing number of Subaru enthusiasts by bringing in the latest models while delivering a consistent high level of service to give drivers total confidence. The Subaru customer base has grown under Motor Image’s distributorship in the region with Subaru vehicles offering superb driving pleasure and safety based on advanced technologies, including the Horizontally-Opposed Engine and the Symmetrical All-Wheel Drive (AWD).
Motor Image prides itself in distributing a wide range of Subaru vehicles that provide top-notch safety, handling, and performance. The launch of Subaru Hub at Toa Payoh, Singapore, introduced a new level of car buying experience for Subaru customers, integrating the sale of new Subaru cars, after-sales servicing, and parts and accessories at a one-stop center. In 2015, Motor Image relauched a brand new Subaru showroom on Leng Kee Road twice the size of the previous facility. The new building also houses the headquarters of Subaru's regional operations.
In July 2011, FHI also announced that it has signed a memorandum of understanding (MOU) to enter into a consignment production contract with Tan Chong Group for the local assembly of Subaru vehicles in Malaysia, Thailand, and Indonesia. This development is part of Motor Image Group's growth strategy which identifies ASEAN as the key engine Group's future growth.